by Jeff Whitfield | |
According to eMarketer, mobile devices are expected to take up a 16% share of the total US retail ecommerce sales this holiday season. Man, that is freakin' huge! Basically boils down to this: If you're selling stuff online and aren't making it easy for customers to buy your stuff through their mobile devices then your sales wil be 16% lower than they could be. This is one of the big reasons why responsive web design is so important. You just don't know when, where, or how people will engage your websites. This is especially true for ecommerce sites...or mcommerce for that matter.